Walmart Marketplace is an e-commerce platform that allows third-party sellers to list and sell their products directly on Walmart’s website — one of the most visited online shopping destinations in the U.S. Launched in 2009, it provides sellers access to Walmart’s massive customer base while offering trusted logistics, streamlined operations, and secure payment processing.
From small businesses to big brands, Walmart Marketplace is ideal for those looking to expand their eCommerce footprint in the U.S. and gain instant credibility by associating with the Walmart brand.
Quick Review Summary:
Launched: 2009
Headquarters: Bentonville, Arkansas, USA
Sellers: 150,000+ active third-party sellers
Best For: U.S.-based eCommerce expansion
Rating: ⭐ 4.6/5
Audience Reach: 120M+ monthly visitors (U.S.)
In-Depth Review of Walmart Marketplace
Massive Customer Base
Get visibility on Walmart.com, visited by millions every month.Free 2-Day Shipping (WFS)
Eligible items qualify for Walmart Fulfillment Services (like Amazon FBA).Walmart Connect Advertising
Promote your listings within Walmart’s ecosystem.No Monthly Fees
Only pay referral fees (8–20%) per sale, based on product category.Integration Support
Compatible with Shopify, BigCommerce, and listing tools like CedCommerce.Simple Onboarding
Fast application process and easy product uploads.
Types of Brands You’ll Find on Walmart Marketplace
Electronics & Gadgets
Clothing & Fashion
Health & Wellness Products
Home & Kitchen Essentials
Baby Products & Toys
Automotive Accessories
Office & School Supplies
Trusted Walmart branding
No monthly subscription fees
High traffic and buyer trust
Fast delivery options with WFS
Easy integration with major eCommerce platforms
Strict approval process
Limited customization of product pages
Competitive pricing required to rank high
User Testimonials:
Frequently Asked Questions (FAQs)
1. Is there a fee to join Walmart Marketplace?
No, there’s no setup or monthly fee — only a referral fee on sales.
2. Do I need to be based in the U.S. to sell?
It helps to have a U.S. business presence or partner with fulfillment providers.
3. How do I get approved to sell?
Apply online with your business details, product types, and fulfillment plan.
4. What is Walmart Fulfillment Services (WFS)?
WFS is Walmart’s in-house fulfillment service, similar to Amazon FBA, offering fast shipping.
5. Can I integrate with Shopify?
Yes, Shopify has direct integration with Walmart Marketplace.
6. Are Walmart reviews verified?
Yes, customer reviews on listings are from verified purchases.
7. Can I advertise my products?
Yes, with Walmart Connect, you can run ads to boost visibility.
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